In March, following Facebook's infamous data privacy scandal, CEO Mark Zuckerberg announced a full audit of all Facebook-connected apps. "It will show people if they or their friends installed an app that misused data before 2015 - just as we did for Cambridge Analytica".
Facebook says it's now investigating the app, and if myPersonality refuses to cooperate or fails the audit, the company will ban it.
After, another major social media outlet Twitter has now been caught up in the data scandal involving Cambridge Analytica, the British political consulting firm which collected the data of almost 87 million Facebook users without their knowledge and permission, according to a media report.
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Facebook discovered the potentially dodgy applications as part of an "investigation and audit" created to unearth apps like the personality testing app that harvested information from users and sold it to political data firm Cambridge Analytica. "We have large teams of internal and external experts working hard to investigate these apps as quickly as possible".
Facebook has now suspended the myPersonality app (and around 200 other similar apps) in its efforts to investigate apps that may have violated its data privacy policies.
The social network will be conducting a "thorough investigation" to check whether these apps have misused user data or not.
Facebook also fired a parting shot at the committee, as it pointed out that it had held lengthy meetings and evidence sessions across the world, provided written submissions and that "one of the most senior people in the company has given 5 hours of testimony" to the MPs. Were these 200 apps chosen simply because they requested or acquired user data, or because Facebook already has evidence or suspicion that they held onto and sold the data? In addition, they will also tell individuals by means of this site.
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It's even unclear whether or not Facebook auditors will have the ability to ascertain for certain that a developer misused data.
Facebook's response to the story has led to a promised investigation into the myPersonality quiz and associated apps. Facebook took some time to publicize which Facebook users CA had data on, and still hasn't revealed which users had data scraped by Canadian consultancy firm AggregateIQ.
"Cambridge Analytica may remain an organic user on our platform, in accordance with the Twitter Rules", the spokesperson added.
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