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Amazon India on Wednesday said that its main product categories saw strong sales growth during the Prime Day event, while it added more new members to its subscription programme than in any other week.

Thousands of Amazon workers went on strike in Spain and Germany on Tuesday in protest at their working conditions as the retail giant staged its Prime Day sales event, unions said. It said it sold millions of devices that work on the Alexa voice-activated platform, with top-sellers including the Fire TV Stick streaming device and the Echo Dot speaker.

On Amazon.com it was not possible for many users to make purchases well into the second hour of the sale.

Amazon said small and medium-sized businesses had sold more than $1 billion in since Monday, when the event started.

Last year's Prime Day lasted 30 hours, with deals starting at 9 p.m. ET on July 10 and running through July 11.

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While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion a year ago. This year, the e-tailer said a record number of Prime members shopped in 17 countries, including for the first time members in Australia, Singapore, the Netherlands and Luxembourg.

While details on how well Amazon's newest addition, Whole Foods, which it acquired nearly one year ago, did on Prime Day were left out, the company did reveal its best-selling item was organic strawberries.

Earlier this year, the company said it surpassed 100 million Prime members, but Amazon hasn't disclosed official numbers since.

Apparently this Amazon Prime Day didn't go to the dogs after all.

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As such, Amazon doesn't expect the protest to have any material impact on its Prime Day sales. Amazon is hoping its deals, available only to Prime members, are a hit with customers as it's raising the price of the program.

In the United States, advocacy groups are planning several consumer rallies outside Amazon-owned Whole Foods Market locations to protest the sale of Nazi, Confederate and white nationalist merchandise through Amazon's marketplace of third-party sellers.

Like any other holiday, Amazon Prime Day brings with it stressors (as well as delights).

How long does the Amazon Prime day last?

. Shoppers went insane over products like the Instant Pot, 23andMe Health+Ancestry DNA Kit, and Amazon Fire TV Stick while saving some serious cash in the process.

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