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Feuer alleged the Weather Channel intentionally obscured its motives in a lengthy privacy policy that got four-fifths of users to agree to share geolocation data.

The lawsuit says that the Weather Company misled users by asking them to turn on their location tracking so that it could deliver better information, and not providing the appropriate information.

Feuer is seeking $2,500 for each instance of a user being duped in this way, accusing the company of engaging in "unfair and fraudulent" practices.

Even if you don't mind your location data being handed off to third parties, it's tough to deny that the way TWC has gone about it so far is worth a bit of skepticism.

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Los Angeles city prosecutors have filed a lawsuit against a popular weather app- the Weather Channel app- for covertly selling users' private data to advertisers. It claims 45 million monthly users worldwide, though the complaint does not say how many of those are in California. But even these "sections of the app are less than forthcoming regarding TWC's uses of geolocation data", with the advertising usage described vaguely and "scattered through various sections of the almost 10,000-word Privacy Policy", the complaint said.

The Weather Channel app, marketed as the world's most-downloaded app, is owned by IBM Corp. and operated by TWC Product and Technology LLC. Citing an October 18, 2016 post by Michelle Manafy on another blog, digitalcontentnext.org, the complaint states: "As the general manager of TWC's Consumer Division admitted, '(i) f a consumer is using your product and says, 'Hey, wait a minute, why do they want to know where I am?' ... you are going to have some problems".

"The Weather Company has always been transparent with use of location data", an IBM spokesperson told The New York Times.

Indeed, TWC executives state that they track consumers' movements "throughout the day, week and year" with "uber-precise" geolocation monitoring-collecting data that is "accurate down to 5 decimal places". "Unbeknownst to its users, TWC's core business is amassing and profiting from user location data".

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Feuer says The Weather Channel sold data to at least a dozen websites for targeted ads.

TWC and its affiliates use a system to understand "rituals" and "consumers' patterns of behavior" in order to "monetize this trove of personal geolocation data", the complaint said. However, according to the filing, the company also used the data for unrelated marketing purposes.

Data usage went beyond advertising.

These two items have been clarified to show that the lawsuit is against the operator of The Weather Channel mobile app and not The Weather Channel.

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