Feuer is seeking $2,500 for each instance of a user being duped in this way, accusing the company of engaging in "unfair and fraudulent" practices.
Even if you don't mind your location data being handed off to third parties, it's tough to deny that the way TWC has gone about it so far is worth a bit of skepticism.
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The Weather Channel app, marketed as the world's most-downloaded app, is owned by IBM Corp. and operated by TWC Product and Technology LLC. Citing an October 18, 2016 post by Michelle Manafy on another blog, digitalcontentnext.org, the complaint states: "As the general manager of TWC's Consumer Division admitted, '(i) f a consumer is using your product and says, 'Hey, wait a minute, why do they want to know where I am?' ... you are going to have some problems".
"The Weather Company has always been transparent with use of location data", an IBM spokesperson told The New York Times.
Indeed, TWC executives state that they track consumers' movements "throughout the day, week and year" with "uber-precise" geolocation monitoring-collecting data that is "accurate down to 5 decimal places". "Unbeknownst to its users, TWC's core business is amassing and profiting from user location data".
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Feuer says The Weather Channel sold data to at least a dozen websites for targeted ads.
TWC and its affiliates use a system to understand "rituals" and "consumers' patterns of behavior" in order to "monetize this trove of personal geolocation data", the complaint said. However, according to the filing, the company also used the data for unrelated marketing purposes.
Data usage went beyond advertising.
These two items have been clarified to show that the lawsuit is against the operator of The Weather Channel mobile app and not The Weather Channel.
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