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The best-selling beer in the US ran a medieval-themed Super Bowl ad on Sunday night that mocked rivals Miller Lite and Coors Light for using the sweetener.

Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan "brewed with no corn syrup" during Sunday's Super Bowl.

Meanwhile, MillerCoors responded on twitter, tweeting, "at MillerCoors, we're proud of our high-quality, great-tasting beers". Bud Light got about 1,300 mentions in the minute following its corn syrup ad.

Sunday night's Super Bowl game wasn't a huge hit for many Americans, and neither was the Bud Light commercial for some corn farmers.

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The group's outrage caused a lively debate on social media.

The brand also used two 15-second ads later in the game to reinforce its ingredients message.

The differences between using rice and corn as a source of sugar are slim to none, according to Matt Simpson, an expert in the beer industry who runs the consultancy The Beer Sommelier.

But either way, after the brewing process is done, most of that sugar is gone.

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The spots trolled rival brands that use corn syrup. Watch 'em before they go stale and get pulled from YouTube!

Harry Schuhmacher, editor of Beer Business Daily, said the fermenting aids used to make lighter beers might result in slight differences in taste, but they generally serve the same goal. At least, that's what they thought would happen. "It can affect the flavor a little bit". There are a lot of them, and For The Win writer Steven Ruiz shared one on Twitter.

"It lowers the calorie content most of the time", Chubb noted.

An Anheuser-Busch spokesperson said in a statement: "Last year, Anheuser-Busch purchased more than 1 billion pounds of corn ingredients". Corn syrup and rice act as sweeteners for beer.

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