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The World Record Egg on January 4 made its first post on Instagram, urging users to push its likes past the then-record holder, Kylie Jenner, for her baby-announcement post from almost a year earlier. In the short video, the egg talked about how the "pressure of social media" was getting to them, and encouraged others who were struggling to "talk to someone".

It then provides a link to the Mental Health America website. The account's sole objective, at least at the time, was to unseat billionaire makeup mogul Kylie Jenner as the record holder for the world's most-liked Instagram photo. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.

Godfrey also claimed the popularity of the egg account was "completely organic", without the use of paid influencers, and that its popularity was fuelled by younger users - some of which are technically too young to even use Instagram. "An egg is an egg, it's universal", Godfrey said.

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Preparations for the Lunar New Year began well before today (Feb. 5), according to the Google blog post. This year, the streets are filled with lovely lanterns and bright decorations to mark the holiday.

As promised, on the account's most recent post, it revealed that the egg had cracked under the pressure of being Instagram famous.

"I'm the world_record_egg" the text above the egg reads in the video.

There was speculation that the "reveal" may occur during Hulu's 30-second Super Bowl ad, but the company ran a full-length trailer for season three of its popular series "The Handmaid's Tale".

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But the team chose to sit him Monday night, despite Davis "eagerly wanting to suit up", according to Yahoo Sports' Chris Haynes . As Woj tweeted Monday , the Pelicans want a player with an All-NBA ceiling in return for their own All-NBA mainstay.

The video debuted at the Super Bowl 53, starting with a noticeable split across the top of the beloved egg. While it's unclear whether this was the plan from the beginning or if Hulu jumped on the phenomenon after its viral success, the egg is now campaigning for mental health.

The advertisement began, "Recently, I started to crack". According to Eugene's team, mental health is just the first of several causes they hope to get behind.

Experts had estimated the first brand to crack the egg's market might pay as much as $10 million for the exposure.

US Economy Adds 304K Jobs in January
The Fed on Wednesday kept interest rates steady but said it would be patient in raising borrowing costs further this year. The government on Friday also sharply revised down its estimates of job growth in November and December.